Website Speed Matters


Most people might already know this, but website speed is how quickly a browser fully loads a website’s web pages. If your site has a higher speed and better performance, you tend to receive more traffic, positive user reviews, and higher search engine rankings, and vice versa. So basically, your revenue and conversions will go sky-high if your website is fast.

Why Website Speed Matters? #

A search engine’s priority is to provide the best user experience, and it maintains website rankings accordingly. If you look it up, Google will suggest that the algorithm uses your website’s speed, precisely your website’s “time to first byte,” as one of the signals for SEO Rankings.

There are many other indirect ways by which your website’s speed can affect its SEO Rankings.


A conversion rate is a rate at which you complete an action on the website. Your website will convert at a higher rate if it has a good speed. A slight increase in your website’s speed may increase conversion rate to a large extent, e.g., COOK reduced website loading time by 0.85%, and a 7% increase in conversion rate was the scene.


Most of the users will close your website if it takes too long to load; hence the bounce rate will increase, which will affect your website’s SEO ranking. Your users expect your website to load within two seconds.


A fast reload speed corresponds to a better user experience and vice versa. If your website is slow, it will rank much lower on Google SEO rankings because the user experience is one of the most critical factors that affect SEO rankings.


It is the number of websites a Googlebot crawls on and indexes within a time frame. Improving your site’s speed will increase the crawl rate, and if your page is fast, the Googlebot will be able to index more of the pages of your website as it will not consume a lot of Googlebot’s time.


You can use the following methods to improve your website’s speed:

  • Use compressed CSS, HTML, and JavaScript files.
  • Use compressed pictures on your website.
  • Eliminate unnecessary images
  • Trim down custom fonts as they add a lot of weight
  • Keep requests count low
  • Keep transfer sizes small
  • Eliminate Render-Blocking Resources
  • Buy a Content Delivery Network (group of servers at different areas that work together to provide fast service)


Website Speed is one of the many factors that affect SEO ranking; user experience being one of the major deciding factors affected.

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